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Heen-en-weer-week

Ziele/Ideen:
The idea was to tell people that to commute in an environmentally friendly way is also saving money.

Kurzbeschreibung:
The name of the campaign is 'Heen-en-weer-week' (wich means back-and-forth-week). We had in this edition 4 important actions: ik kyoto (I kyoto) started 4th of May, commuters registered their sustainable kilometres online and can calculate how much CO2 they save (420 companies participated). A weeklong campaign in May 2007, 2008 and 2009 was organised to promote sustainable commuting to work, and to encourage companies and organisations, to take measures to promote sustainable mobility.

Resultate:
140.000 workers were informed of the campaign and ten percent registered their environmentally friendly kilometres. Druk druk druk (Project name): located in 15 different places 5.000 cycling commuters rewarded. Dreamcalculator (Project name): 15.000 people calculated their financial profit, 20 percent of the 15.000 people admitted that they have changed their commuting habits.Einreicher:
Komimo vzw
Ilse Fannes
B-9000 Gent
contact@komimo.be
+32/9/2423235
www.heen-en-weer-week.bePartner:
Vlaamse overheid/Flemish government
Member organisations of Komimo
Public transport organisations
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